How Much Online Presence Is Important for Your Business Success?
Online presence is an umbrella covering all the identities you’ve created and the interactions those identities have established, and participated in, online. It has a very broad reach, and if built successfully, it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.Youare newbie or experienced champ in to the entrepreneurial world, building the online presence can boost your revenue and business. The reason being it allows people to find you, interact with you, get to know, like, and trust you.
The amount of time customers actually spend online these days is staggering. As per Google, 97% of consumers use the Internet to search for local businesses. As vast majority of potential consumers are online, your business should be too.
Online presence is acrucial component of marketing strategy irrespective of the size and industryof your business.In outbound marketing,it reinforces your brand and offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers. In addition, it is also vital for inbound marketing because quality online content will help attract customers even if they haven’t heard of your brand.
Following are four things you need to look at for online presence.
1. Build a solid platform
For most small businesses and entrepreneurs, creating a website is the first step in building a solid platform.The website is a centralized place where people can go to learn more about what you have to offer, contact you, and interact and engage with your content.
In the website, things like a clear message that communicates what the business is all about, easy-to-use navigation, a contact page, an about page, and some valuable content are required.In addition, the website should be device independent as many consumers access the internet using their cell phones.
Apart from having a responsive website, you can do a few other things to improve the visibility and online presence. These include enhancing your search engine rankings, and creating great content that people want to link to. Higher website ranking in the search results isbetter because it lists your content at the top of the searches yielding more hits on your website.
You can also become visible to sites like Google Places, Yelp, Foursquare, Yellow Pages, etc. Many of these sites have mobile applications that allow customers to discover new businesses while they’re on the go. You need to ensure that your listings are updated.
2. Be social
As an entrepreneur thriving in a socially-connected world, it is important that you have an online presence on social media and engage with your consumers. Social media improves your chances of generating additional revenue and building customer loyalty. It broadens your reach and allows customers, potential customers and other interested parties to engage easily via a channel like Facebook or LinkedIn.
Being social puts you in the reach of millions of consumers whom you may not meet in your life but they can be a potential consumer in future. When a consumer “likes” the social media page of your business, that like becomes an endorsement for future growth. With the help of social media tools, you can always check the customer satisfaction and the performance of your business by connecting with the consumer on a hit of key.
For being social, you do not require to have an account on all the social media platforms, such as Facebook, Twitter, Google+, Quora blog, and LinkedIn. Rather, you need to decide the best platform for your businessand should have at least two or three of these profiles set up that you regularly post and engage on. Once you’ve decided the social media channels to be used, you need to create a compelling and engaging content. The more engaging your material is, the more likely your followers will like, comment and share your posts. In social media, engagement is the key in promoting the brand.It makes you more appealing to existing consumer as well as reaches to their friends and families when they like or share the content.
3. Start building relationships
The most important and crucial part in building online presence is, of course, “being seen”. If no one knows you, then presumably they won’t be looking for you on your website, on Facebook, Twitter, LinkedIn and so on. So what can be done to draw people into your world?
Join a group or online community made up of individuals sharing the same interests or running similar businesses as yours. Then, start building relationships with them through providing value and being an active member in the group. You should also find a group or community of individuals who fit the description of your audience. Joining this type of community has the potential to give you priceless insights to identify the pain points of your audience. Knowing this can help you to create the exact content your audience needs.
4. Web designing and Development Benefits
By creating and maintain a website, you can receive more traffic means more consumer. As per a survey by Google and Nielsen, 73 % of mobile searchestrigger additional action and conversion while 55 percent of purchase-related conversions occur within one hour of an initial mobile search. Hence, your website must be responsive to mobile devices to cater more consumers.
Further, the website is a place to provide valuable content and is your online address for the consumers who connect you through any medium. Consistent and valuable content will help you gain credibility and authority in the industry or niche, which is important for your online growth and visibility. You may share your own or other’s content or knowledge with your community and followers. A mix of 80 / 20 is a rule that you may follow: share other peoples’ content 80% of the time, and your own content 20% of the time.
This will not only build trust with your followers, it will also help you build relationships with others in your industry or niche. Further, it’s a great way to reach others’ followers who might be interested in your content, too!
In today’s fast changing marketplace, businesses that don’t establish and maintain an effective online presence are invisible. It’s the need of hour to develop a website to showcase your products or services and expand your visibility on social media hubs. It’s crucial to handle the online categorization and search strategies consistently so that your business gets maximum exposure. Hence, your best bet is to turn it over to an expert so that you can focus on what you do best.